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  • Writer's pictureStuart Williams

How Much Does Culture Matter?

Just five years ago, Salesforce CEO Marc Benioff says that when it comes to acquisitions, it was the technology and product that mattered most.

Now, he says, he's made a complete turnaround: The billionaire tech exec says that when Salesforce wants to buy a company, he first does his "due diligence" in looking at the company's culture, how fairly and equitably it pays employees, and its ratings on popular employer review site Glassdoor.

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